Isn’t that what its all about?
by: Mark D. Milbrod, CLU
Partner, Agent Support Group
Isn’t that what it’s all about? Stuff !!!!!! I recently read that this holiday season is supposed to be one of the biggest ever for retailers. Something to the tune of $965B. So while we rush out on our families on Thanksgiving afternoon to get a jump on those Black Friday deals and trample our fellow shoppers for that “deal,” let’s take a step back and think about things for a moment.
With the commercialization of the holiday season, the true meaning of the holiday season has definitely been lost. But that’s an entirely different topic for another day. That number up above is staggering. Materialistic things are purchased with the notion of making the recipient happy. But I can guarantee that the large majority of “gift givers” are not thinking of the ultimate gift that they can give to their families, which is financial security if something that were to happen to them. Of course, I’m talking about life insurance.
It’s a tough sale to start talking to clients about life insurance during holiday time, but what is interesting is that family is on the minds of people most during this time of year. I’m not saying to run out and buy a life insurance policy, wrap it with pretty paper and bows and leave one under the tree in place of all the good “stuff.” What I am saying is that the topic needs to be brought up.
If people are spending all of that money on gifts for the ones they love, wouldn’t it make sense to take a small amount of that to make sure that regardless of what happens, there will be financial piece of mind to make sure that all of the important things such as a home, food and other essentials will always be there. And guess what, there will still be money left over for the fun stuff.
Because of the leverage of life insurance dollars, it doesn’t take much to provide large legacies. Of the total amount of expected retail sales this holiday season, can you imagine how much life insurance can be purchased with just ½ of one percent of that figure.
Today’s marketplace provides for some of the most diverse products that we have seen in years. There is Traditional Term, Whole Life, Guaranteed Universal Life, Indexed Universal Life as well as unique Long Term Care solutions. All of these products address the needs of our clients in many different ways. Whether it’s a spouse providing income continuation, a parent providing funds to provide for their children or a grandparent leaving a legacy, each product sale comes with the real value; financial security.
So just keep in mind during this holiday season when families are on the minds of most, it’s not just about those diamond earrings or an iPhone X, its more than that. It’s about giving the most thoughtful, loving gift of all…Financial Security.
Just some thoughts to ponder during this holiday season.
Find more of Mark’s Bark’s Blogs on our website: http://www.asglife.com/insurance-view/marks-barks-blog/