by: Mark D. Milbrod, CLU, CLTC
October 2020



They say a picture is worth a 1000 words. But In this case, I think it speaks more than that.  I recently came across a graphic that I wanted to share with everyone.  This is probably the best image I have ever seen that so easily sums up what it is we do for a living…



What is Life Insurance after all? With the loss of a primary breadwinner, the large majority of families will be financially destroyed by that loss, essentially losing that “fourth leg of the stool” that supports everything.

I mentioned earlier that a picture is worth a 1000 words. With that in mind, I am going to keep my words brief and let the image sink in and speak for itself.

Just keep in mind that this image can be adapted and make the same argument for Long Term Care or Disability Income Insurance.

I hope that you find this as powerful as I have.


Happy Selling!




Mark Milbrod

About Mark Milbrod

Mark’s Barks Blog is authored by Mark Milbrod. Mark brings over 30 years of experience to his insightful commentary on the insurance industry. Through his Blog posts, you will learn about new sales trends, be educated on selling techniques and overall, think differently about your role as an insurance professional.

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