By: Jay Scheiner, CEO of ASG
As we step into 2026, I want to extend my appreciation to each of you for the commitment, professionalism, and resilience you demonstrated throughout last year. Our industry continues to evolve, influenced by shifting tax landscapes, market volatility, and changing client expectations. Yet one constant remains: clients look to you for clarity, confidence, and leadership — especially when it comes to protecting what matters most.
January is more than a fresh start. It is the most strategic month to reengage clients, uncover new planning opportunities, and reinforce the value of comprehensive risk management. Many families and business owners enter the year with renewed financial goals, year-end statements in hand, and a heightened awareness of future uncertainty. This creates an ideal moment for conversations around life insurance, long-term care planning, income protection, and business planning strategies. These are
A common mistake made by advisors is assuming that coverage put in place years ago is still appropriate today. In reality, policies age, goals shift, and client needs evolve. Conducting annual policy reviews, evaluating conversion opportunities, and exploring supplemental protection — or in some cases, life settlement possibilities — can reveal meaningful ways to strengthen the client’s overall financial position.
At ASG, our focus in 2026 is simple: help our advisors grow, compete, and win by providing best-in-class underwriting advocacy, strategic case design, and access to advanced planning resources. Whether you are positioning an Indexed UL for accumulation, structuring protection for a business owner, or helping retirees optimize coverage in light of RMD changes and tax legislation, our team is here to support you at every step.
This year will reward the advisors who proactively reach out, educate, and guide. I encourage you to schedule policy reviews early, revisit pending opportunities from Q4, and leverage our team for illustration support, carrier comparisons, and advanced market insights.
Thank you for your partnership with ASG – An AmeriLife Company and for the trust you place in us. Together, let’s make 2026 a year defined by growth, meaningful client impact, and renewed commitment to the work that protects families and strengthens financial futures.
Wishing you a productive start to the year and continued success!