Financial professionals often face a common challenge: closing the term insurance sale is easy, but the permanent insurance sale can feel like an uphill battle.
In this session, Joe Ross from Corebridge Financial Services will share one of the industry’s most powerful presentations, the “Butterfly Chart” story, to show why most clients may need a combination of both.
What you’ll learn:
✅ How to illustrate the ideal balance between term and permanent coverage
✅ A simple, compelling diagram that clicks instantly with clients
✅ A heart-focused story that resonates emotionally—not just logically
✅ How to present it using a consumer-approved approach
Don’t miss this opportunity to gain a proven, story-driven method for moving from term-only sales to a balanced, client-centered solution.