LTC Awareness Month 2025: Don’t Leave Your Clients Asking: “Where was the advisor?”

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Every day families are greatly affected physically, emotionally, and financially by long-term care situations. Unfortunately, one reason this happens is because the advisor either didn’t bring up extended care planning or stopped addressing this issue.

With Long-Term Care Awareness Month coming shortly, I’m hosting a 30-minute webinar to highlight the personal effects of a long-term care situation and what we can do together to ensure that these conversations happen. This will highlight the “why” behind LTC, not on the products themselves.

The webinar will feature:

• A real-life example of what a long-term care event can do to a family
• Best practices to market yourself and LTC using print, email, and social media materials
• Ways to get your clients to engage with LTC planning with conversation starters and familiar language