By: Mark D. Milbrod, CLU, CLTC
Vice President, ASG
One of the first things that comes to mind when February rolls around is Valentine’s Day. Hearts are everywhere, symbolizing love in its most vibrant form.
I’m writing this while flying home from a conference with a group of the country’s top life insurance producers. We meet to share ideas on how to be better at what we do, but this year, the conversation went deeper. We didn’t just talk about policies; we heard stories about real-life situations where life insurance actually saved lives.
You might wonder: “How is that possible? Isn’t it too late by then?”
What I’m talking about is what happens after a claim is paid. People buy life insurance for two reasons: to protect someone or something they care about. At its core, it is a tool used to protect the people we love the most.
The “Life-Saving” Power of Protection
Life insurance preserves the world you built for your family. It serves as:
- The Mortgage Payoff: Ensuring a family isn’t uprooted from their home during their hardest moment.
- Income Continuance: Maintaining the lifestyle and security your family relies on.
- Educational Fulfillment: Guaranteeing the college fund remains intact for your children.
- The Retirement Nest Egg: Providing the security a surviving spouse deserves.
- A Living Legacy: Creating a foundation for grandchildren or a beloved charity.
Ultimately, it preserves a way of life. It is a single, profound act of love…
A Different Kind of Valentine
Now, I’m not suggesting you swap the chocolates for a policy this February 14th.
“Honey, guess what I got you for Valentine’s Day? LIFE INSURANCE!” I’m fairly certain that wouldn’t go over well over a candlelit dinner. However, I am suggesting that life insurance—and ensuring your will is updated—is the most unselfish way to express the depth of your commitment.
It’s out there. Love is in the air. Think about it.
Happy Valentine’s Day!