June 7, 2023 @ 2:00 pm – 3:00 pm


People have built-in anti-persuasion radars—the more you push, the more they push back. Hear from Dr. Jonah Berger, author of The New York Times bestseller, The Catalyst: How to Change Anyone’s Mind, about how to turn client resistance into opportunities.

During this exclusive event, Dr. Berger will be joined by Andy Bucklee, Senior Vice President, Head of Life Insurance Distribution to offer custom suggestions to overcome the most common barriers you likely face growing your life business.